Bad Jobs Can Lurk Inside Good Companies - Bloomberg.com

A "best place to work" badge on a software vendor's website means almost nothing about whether their product will actually work for your business.

Bloomberg ran a piece this week making the case that bad jobs hide inside well-rated companies all the time. The culture score doesn't tell you what it's like to be on the ground, doing the actual work, inside those walls.

The same logic applies to your CRM vendor. Salesforce won workplace awards. So did HubSpot. That doesn't change the fact that you've sat in rooms trying to explain to your exec team why a six-figure platform still can't generate the pipeline report you need without a consultant touching it first.

Brand reputation is the wrong thing to buy against. If the software doesn't fit how your team actually sells, follows up, and manages accounts — the trophy case in their lobby doesn't help you close deals or retain clients.

You've already learned the hard way that a vendor's prestige doesn't equal a working system for your business. The next decision shouldn't be about who has the best PR — it should be about who built something that matches how you actually operate, and lets you change it yourself when your process evolves next quarter.

The award-winning CRM is often just the one with the biggest marketing budget.

#CRM #SalesOps #MidMarket #RevOps #OperationsLeadership

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Analyzing trends in leadership, company culture and the art of career building. If this newsletter was forwarded to you by a friend or a ...