Creatio Launches 10x Platform to Expand Enterprise AI and CRM Automation | citybiz

Another major CRM platform just dropped a big release. Creatio launched what they're calling "10x" — a significant update to their AI-native CRM that promises faster automation building, smarter AI agents, and broader workflow customization without needing a developer for every change.

That's the announcement. Here's what it actually means.

Vendors are finally feeling the pressure from operators like you who are done waiting six months for a consultant to wire up a simple workflow. The race to "build it yourself" tooling is real, and that's genuinely good news — it means the industry is acknowledging what you've known for years: the old model was broken.

The catch is that "low-code" features inside a large enterprise platform still live inside that platform's rules. You get flexibility inside the fence, not outside it. If your business model doesn't fit their assumptions, you'll hit a wall — it'll just take a few months longer to find it than it did with the last tool.

If you've already been through one of these cycles, you know how this goes: the demo is clean, the first quarter feels like progress, and then the edge cases start stacking up.

The most expensive CRM decision you'll make isn't the software cost — it's the six months you spend finding out the tool doesn't actually fit.

#CRM #SalesOps #MarketingOps #BusinessOperations #MidMarket

Original Source

Creatio has introduced Creatio 10x, a major update to its AI-native CRM and workflow platform that adds new tools for building, managing and ...