Salesforce's Agentforce isn't winning over clients, KeyBanc analysts claim - The Register

Salesforce bet big on AI agents. Their customers aren't biting.

KeyBanc analysts just published findings showing Agentforce — Salesforce's flagship AI play that was supposed to revolutionize how businesses automate workflows — isn't converting clients the way Salesforce projected. Adoption is slow, enthusiasm is lukewarm, and the gap between the product demo and daily reality is wide enough to drive a truck through.

This isn't a surprise to anyone who's actually tried to implement something inside Salesforce. The platform promises you a future where AI handles the complexity. What you actually get is another layer of setup, another certification your team needs, another dependency on consultants who charge $250 an hour to configure something that was supposed to be self-serve.

If you're already frustrated that your CRM doesn't fit how your business works, adding an AI orchestration layer on top doesn't fix that. It just buries the problem deeper and makes it more expensive to dig out later.

You've been through enough cycles to know: when a vendor needs analysts to explain why adoption isn't where it should be, the product isn't ready for your real-world problems — it's ready for their next earnings call.

The businesses quietly winning right now aren't the ones chasing the biggest platform. They're the ones who stopped waiting for vendors to catch up to them.

#CRM #SalesOperations #Salesforce #MidMarket #AIAdoption

Original Source

... CRM. The cornerstone of the strategy is Agentforce, which the vendor promises will help customers build, test, deploy, manage, and orchestrate AI ...