Truist Securities Reiterates Buy Rating on salesforce.com (CRM) - StreetInsider

Wall Street loves Salesforce. Your ops team does not.

Truist Securities just reaffirmed their Buy rating on Salesforce with a $280 price target. Analysts are bullish. Investors are happy. The stock looks fine.

None of that fixes the fact that you spent three days last quarter trying to get a custom report built — and still ended up exporting to Excel.

Here's what a reiterated Buy rating actually means for you: Salesforce is going to keep doing exactly what it's doing. The roadmap serves the enterprise segment and the shareholders. Mid-market operators who need a workflow changed by Friday are not the priority. They never were.

You've probably already tried bending Salesforce to fit your process. You know how that ends — either a consultant invoice or a workaround your team quietly stops using after two weeks.

Wall Street confidence in a vendor and day-to-day usability for your team are two completely different things, and conflating them is how companies end up locked into software that looks great on an analyst slide and costs them real revenue on the ground.

A stock rating is not a reason to stay somewhere that isn't working for you.

#CRM #SalesOperations #MidMarket #SalesforceAlternative #RevOps

Original Source

Truist Securities analyst Terry Tillman reiterated a Buy rating and $280.00 price target on salesforce.com (NYSE: CRM).The analyst commented: " ...